Este é um artigo curioso onde a BusinessWeek apresenta 21 jovens, onde a média de idades é de 31 anos, como futuros inovadores, estrategas ou pesquisadores para o Futuro.
Dá que pensar sobre a idade, a vida social destes, é sem dúvida uma carreira profissional fortíssima e até onde podem ir e em quanto tempo? Haverá diferenças sociais e monetárias? Ou a cultura do país é o principal elo de ligação entre eles e o Futuro? Deixemos isso para os políticos, para quem sabe…
Renna Al-Yassini
Age: 29
Program: Master of Design, Communication Planning & Information Design, Carnegie Mellon University, Pittsburgh (‘09)
Current Job: Independent design consultant, Pittsburgh
Partnering with CMU Qatar, the Donald H. Jones Center for Entrepreneurship at the Tepper School of Business, and other organizations, Al-Yassini hopes by 2013 to launch the Roudha Center, an entrepreneurship and innovation initiative aimed at providing support for Qatar’s businesswomen. She is working with Shareefa Fadhel (left) and Aysha Al-Mudehki (right) to establish the center.
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David Aycan
Age: 32
Program: MBA, Rotman School of Management, University of Toronto (‘05)
Current Job: Senior business designer and program leader, IDEO, San Francisco
As one of about 18 business designers at IDEO, Aycan takes common tools such as financial modeling or marketing frameworks and uses them to inform design. He has led and worked on many IT and social media projects, identifying new customer needs and developing them for clients including HP (HPQ), ConAgra (CAG), and Renault (RENA.PA). Another responsibility: sharing new ways of applying business thinking to design with the business community.
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Manuel Bronstein
Age: 34
Program: MBA, Haas School of Business, University of California at Berkeley (‘03)
Current Job: Director, social interactive entertainment, Xbox Live, Microsoft, Redmond, Wash.
Bronstein leads strategy and business for video and music initiatives (for the likes of Netflix (NFLX), Last.fm, and Zune Marketplace) and applications (such as Facebook and Twitter) for Microsoft’s (MSFT) gaming platform, Xbox Live. He is also handling the development of a live game show and working on new categories that combine social and interactive entertainment.
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Eunice Chong
Program: Master’s in Design, Hong Kong Polytechnic University, Hong Kong (‘07)
Current Job: Creative director, Carrot Associates, Hong Kong
Chong owns a small design agency that provides brand strategy consulting, art direction, and graphic design to clients including Langham Place Shopping Mall and fashion brands such as Password and collec+point. Whereas many of her neighboring firms take care of design jobs outsourced from the West, Chong says she is looking to “lead the way for innovative design in Hong Kong.”
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Quinn Chow
Age: 33
Program: Master’s in Industrial Design, Art Center College of Design, Pasadena, Calif. (‘07)
Current Job: Strategic design consultant, Second Road, Chatswood, Australia
Chow uses design thinking methods to help clients with strategy, product development, and execution. Currently, Chow is working with a multinational mining company to focus the various arms of its business on developing a unified long-term strategy around developing cities.
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Ré Dubhthaigh
Age: 30
Program: Master’s in Interaction Design, Royal College of Art, London (‘04)
Current Job: Director, Radarstation, London
In 2004, Dubhthaigh and RCA classmate Toke Barter started Radarstation to help companies develop business and innovation strategies by way of design. Its client list includes Sony (SNE), Hitachi, and the BBC.
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Chris Finlay
Age: 31
Program: MBA/Master’s in Design, Illinois Institute of Technology, Chicago (‘08)
Current Job: Design director, Student Experience Lab, Business Innovation Factory, Providence, R.I.
Finlay runs the Student Experience Lab at the Business Innovation Factory, a nonprofit looking to solve systemic problems in industries from education to energy. Using design research methods such as ethnography, Finlay and his team of five people assess the experience of students seeking college education. The aim is to uncover opportunities to improve that experience—and the undergraduate education system at large.
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Merv Garretson
Age: 37
Program: Master’s in Design Management, Pratt Institute, New York (‘09)
Current Job: Art director, Condé Nast, New York
Garretson joined Condé Nast in 2005 as a magazine art director. Now he works on the business side of the company, developing the mobile and social media strategies of titles such as Modern Bride, Elegant Bride, and Your Prom.
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Elizabeth John
Age: 30
Program: Master’s in Industrial Design, National Institute of Design, Ahmedabad, India (‘05)
Current Job: Senior design researcher, Samsung, National Capital Region, India
Samsung tasked John with figuring out what consumers might want in the Indian subcontinent. Using design thinking techniques, her research focuses on identifying consumers’ unarticulated needs and analyzing their aesthetic and lifestyle choices to inform future product design.
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Laura Jones
Age: 27
Program: MBA, Stanford University, Stanford, Calif. (‘09)
Current Job: Manager, global innovation strategy group, Visa, Foster City, Calif.
Interested in pursuing both creative and analytic thinking, Jones applied to study for an MBA at Stanford to access the d.school. In August 2009, she joined Visa (V) to work on the company’s innovation initiatives.
Veja os restantes em BusinessWeek.
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